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Barb Van Someren

Barb excels at leading global marketing and commercial teams for B2B and B2C heath brands at the intersection of technology innovation and customer experience. With a passion for strengthening brands, expanding the value proposition and sharpening go-to-market strategies, she has created competitive advantages for premier healthcare, technology and consumer brands.

A Solutioner at heart, she has a track record in growing revenue, improving EBITA, attracting customers and driving retention. With experience in agency, private company, private equity and global matrixed public companies, Barb moves from boardroom to lunchroom to improve team culture and create marketplace winners. 

In her off hours, Barb is BBQing with her husband, riding bikes with her two kids, soaking up the sun and playing catch with her four-legged kid, Bella.