Fem Tech
How a partnership between female-led companies uncovered the decision-making and buying power of an overlooked health and wellness market segment.
Health Tech
How a right-sized market research program opened up multiple avenues for customer outreach, nurturing and conversion.
From chaos to clarity: Using research to make winning business decisions
While many companies claim to be data driven, if you dig way back to the origin of major business decisions, most are the product of everything but data.
Intellectual property attracts new clients for health-focused agency
How the diversification of a client base and the creation of value-based content drove engagement for this healthcare-focused agency.
Health tech company increases retention with powerful partnership program
How to create more B2B purchase consistency among retailers within the highly segmented, hearing care marketplace.
She’s a Maven. She’s a marketing pro. She’s a podcast co-host!
These days, it’s nearly impossible to be an expert at everything. The Marketing Share is a place to learn new things from your peers.
High tech hearing device reclaims market leadership with launch excellence
How a hearing device tech company reclaimed its leadership position in the market with a powerhouse brand position, omnichannel strategy and a steadfast commitment to launch excellence.
Quiet hiring: The key to filling growth gaps in your company
Learn how Quiet Hiring through outsourcing is smart for startups and scaleups.