FemXers call the shots for health & wellness purchases. Here’s how to win their attention, trust and loyalty.
FemXers (women 40-60) can make or break your health & wellness brand. Here's how to win her trust.
New findings give birth to the FemXer
New research reveals that women ages 40-60 have emerged as the key purchasers of health and wellness products
Are you confusing prospects by offering everything?
When professional services firms focus on their strengths, they find greater opportunities to grow
Connect, surprise, empower and delight: Does your B2B content strategy evoke emotion?
Even the most technical B2B thought-leader brands can benefit from a content strategy that includes a few goosebumps or guffaws
Who’s the star of your B2B campaign: you or your customer?
The age of “It’s all about us” B2B marketing has ended. It’s time for the customer to take the stage
How proprietary research fuels thought leadership and business growth
Discover how a telehealth provider used proprietary research to create high-impact, high-value thought leadership to drive business success.
Three female powerhouses join forces to launch Chicago’s newest health consulting firm
With three founders from diverse corporate and agency settings, Health Mavens is uniquely positioned to provide a female lens to business leaders.