A remote care software company serving health systems and large practices.
The Remote Care market is crowded and ripe for consolidation. Technology offerings and differentiated services are difficult for customers to discern. This company was looking for experienced fractional CMO leadership to:
-Help them stand out as a leader in a crowded market
-Differentiate product lines and software services
-Build brand visibility in the market
-Gain more top-of-funnel lead traction
-Spark more conversations leading to pipeline growth
Health Mavens (HM) served as fractional CMO providing leadership and guidance for the company’s leadership team. HM helped them craft a new position for the brand and strengthen value propositions for product lines and connectivity solution. HM invigorated brand presence via an updated website which included more relevant and targeted blog content, Q&As, video discussions, editorial and team highlights plus PR.
HM established a flexible fractional marketing team with expertise in outbound email, paid media, content, PR, web design and production and podcast/video development. This provided higher level expertise across all areas of marketing while operating efficiently. With the help of the leadership team, HM converted the marketing CRM and Automation to HubSpot, enabling better marketing measurement, performance and pipeline visibility.
Activation of the new company mission, vision, positioning, core message and value props for product lines, software services and connectivity solution achieved the following:
-Grew database 8-12,000 qualified prospects, with new content for all audiences growing leads by 30%
-Over 400 syndicated PR stories, doubled the number of organic stories, and grew visibility with multiple case studies, Op Eds and Interviews
-Built over 40 automated workflows and generated hundreds of new leads from new data enrichment
-Overall result in 3 quarters:
-25% increase in leads
36% increase in meetings
25% more new deals
Over 100 pieces of content including blogs, social, press, FAQs, guides video and email
30% pipeline improvement
A strategic plan was built around preliminary analysis and discovery which revealed the company would benefit from:
-Better visibility to funnel metrics to measure marketing effectiveness
-More intentional and visible content in market to engage key audiences while driving conversion
-Established customer segments with key pain points and buying cycles for effective activation
-CRM and marketing automation systems to operate efficiently and scale
-Updated product and service communication
-More visible partnership and events
-An efficient outsourced team of experts working to provide marketing services and leadership which rightsized marketing investment for the business
