Capabilities • Health Mavens

Guidance grounded in our experience and your reality.

Power up your go-to-market strategy with Commercial Magnetism™

Our strategic framework for growth is based on one simple truth: successful brands don’t push their way into the market – they naturally draw people in.

This dynamic, three-phased approach creates conditions that attract, accelerate, and sustain growth for mid-stage startups and companies ready to scale. In this model, your brand is a force, your market is a field, and your strategy is the charge that converts potential into power.

Within this construct, commercialization, marketing and sales do not exist independently. Instead, they converge into a single and powerful current that attracts attention and action.

Calibrate

This phase begins with discovery and analysis of all internal and external forces that impact success – including company, customer and market. We then make recommendations on a path to aligning these forces for maximum market impact.

Charge

Here, we create a GTM plan based on the phase-one recommendations. The plan maps out appropriate markets, audience, channels, messages and metrics that work together to create a synergistic pull.

Energize

This phase is all about implementing the plan and monitoring the flow and speed of attraction out in the market. It involves a high level of collaboration between sales and marketing teams – to keep the current strong and effective.

“In the health space, traction doesn't come from chasing trends. It comes from clarity, conviction, and a go-to-market charge that pulls people in. That's exactly what Commercial Magnetism is designed to do.”

—Marian Temesvary, founding partner

How we help clients:

Commercial launch and execution
New market entry
Brand strategy, product messaging
Go-to-market strategy
Loyalty and retention programs
Thought leadership strategy and execution
Social media planning and execution

Audience and category research
Customer acquisition and retention
ABM strategy and team training
Sales enablement, segmentation, CRM build
PR, industry relations, op-eds
Media planning and buying
AI efficiency across staff functions

How we engage:

Adhoc consulting
Retained consulting
Performance coaching
Fractional assignments
Fixed projects
Contracted flex team

Our client partners are business visionaries seeking the next level of company growth, including CEOs, founders, CMOs, entrepreneurs, and sales & marketing leaders.

A fresh approach to problem-solving.

Strategic, yet tactical. Progressive, yet practical. We are a team of collaborative, ego-free female business leaders who move fluidly between strategy and execution. We know the pressure you are under to manage budgets, expectations and stakeholder-needs amidst an ever-evolving business landscape. We are an outside set of eyes, a gut check and a fresh point of view ready to step in to help you through your challenge.