Capabilities • Health Mavens

Guidance grounded in our experience and your reality.

Your path to commercial success starts here.

We employ a proven process, honed through years of learning from our successes and even our failures. These critical steps are sequenced to save money, time and wasted resources, and to ensure quick and sustainable growth in the rapidly evolving realms of med tech, bio tech and food tech. As a team of Solutioners, we listen, learn and fine tune — always focused on improving performance for our clients.

Learn

We perform expansive, 360-degree discovery to uncover what’s working (or not), identify gaps, and uncover customer and team needs in order to deliver growth. This may include employee and stakeholder interviews, customer research, store checks, competitive and market analyses and more.

Plan

We craft a progressive go-to-market strategy that lays the foundation for achieving revenue growth by targeting the most profitable prospects and markets with a stand-out brand platform and laser focused messaging through the most equitable touchpoints.

Execute

When necessary, our flex team is ready to step in and activate. We can take on all aspects of implementation (including segmentation, website and content development, asset design and copy) or blend in with your team as needed.

Fund

If you’re looking for funding, we can help you with product-market fit, message articulation, workshops, pitch decks and investor targeting and outreach.

Every solution is built around your goals for growth.

Optimize

Sometimes you just need a few refinements to existing plans and programs. From a sharper strategy to refreshed communications, we partner with you to build on what’s working, with an eye for gained efficiencies and returns.

Expand

When business needs call for more robust enhancement, we help you broaden services, extend a product line or open up new sales channels to maximize gain and maintain a competitive edge.

Transform

When it’s time to make bold, sweeping, exponential moves that take your company or organization in a new direction, we’re here to help you reimagine your products, markets or marketing and transform your business into a machine that builds at scale.

How we help clients:

Commercial launch and execution
New market entry
Brand strategy, product messaging
Go-to-market strategy
Loyalty and retention programs
Thought leadership strategy and execution
Social media planning and execution

Audience and category research
Customer acquisition and retention
ABM strategy and team training
Sales enablement, segmentation, CRM build
PR, industry relations, op-eds
Media planning and buying
AI efficiency across staff functions

How we engage:

Adhoc consulting
Retained consulting
Performance coaching
Fractional assignments
Fixed projects
Contracted flex team

Our client partners are business visionaries seeking the next level of company growth, including CEOs, founders, CMOs, entrepreneurs, and sales & marketing leaders.

A fresh approach to problem-solving.

Strategic, yet tactical. Progressive, yet practical. We are a team of collaborative, ego-free female business leaders who move fluidly between strategy and execution. We know the pressure you are under to manage budgets, expectations and stakeholder-needs amidst an ever-evolving business landscape. We are an outside set of eyes, a gut check and a fresh point of view ready to step in to help you through your challenge.