
Evidence-based insights that drive your business forward.

Ever wondered if you should enter a new market or expand a product line? Have you wanted to know how and why potential customers make buying decisions? Have you ever found yourself compromising between research quality, timely results and budget constraints?
As former executives with global companies, we’ve been there and, like you, we have wrestled with finding flexible resources for fact-based solutions. We also know that good research not only answers critical business questions but has broader applications for business growth. That’s why we offer a research path to actionable insights that leads to powerful results for companies of all sizes.
Gone are the days of group think and domineering personalities. Our focus group partner, Advanced Strategy Lab, has developed a proprietary, web-based platform for qualitative research and creative input from all levels and kinds of stakeholders. Led by a skilled moderator, this innovative approach allows for robust online discussion that is both simultaneous and anonymous. Participants can see and hear the moderator and see others’ input while following a guided series of questions via the online portal. Because the platform allows for a greater number of respondents with a smaller number of independent groups, it is a highly cost and time effective alternative to traditional focus groups.

