Health Mavens Blog
Insights, information and discussions to help your business flourish and grow.
How proprietary research fuels thought leadership and business growth
Discover how a telehealth provider used proprietary research to create high-impact, high-value thought leadership to drive business success....
From chaos to clarity: Using research to make winning business decisions
While many companies claim to be data driven, if you dig way back to the origin of major business decisions,...
She’s a Maven. She’s a marketing pro. She’s a podcast co-host!
These days, it’s nearly impossible to be an expert at everything. The Marketing Share is a place to learn new...
Quiet hiring: The key to filling growth gaps in your company
Learn how Quiet Hiring through outsourcing is smart for startups and scaleups....
Who’s the star of your B2B campaign: you or your customer?
The age of “It’s all about us” B2B marketing has ended. It’s time for the customer to take the stage...
Connect, surprise, empower and delight: Does your B2B content strategy evoke emotion?
Even the most technical B2B thought-leader brands can benefit from a content strategy that includes a few goosebumps or guffaws...
Are you confusing prospects by offering everything?
When professional services firms focus on their strengths, they find greater opportunities to grow ...
Three female powerhouses join forces to launch Chicago’s newest health consulting firm
With three founders from diverse corporate and agency settings, Health Mavens is uniquely positioned to provide a female lens to...
New Findings Give Birth to the FemXer
New research reveals that women ages 40-60 have emerged as the key purchasers of health and wellness products ...
FemXers call the shots for health & wellness purchases. Here’s how to win their attention, trust and loyalty.
FemXers (women 40-60) can make or break your health & wellness brand. Here's how to win her trust....