B2B sales isn’t simple – especially in med tech, biotech and food tech. Multiple stakeholders, long decision-making cycles, and competing priorities can stall your pipeline before you even get started. If you’re only engaging one or two contacts, you’re likely leaving deals on the table.

A structured Stakeholder Mapping Strategy allows you to identify, prioritize, and engage everyone who has a stake in the purchase decision. Without it, you might be missing key buyers. With it, you’re selling smarter and closing faster.

Inside our Stakeholder Mapping Toolkit you’ll find:

• the whys and hows of managing stakeholders
• a step-by-step process for identifying key stakeholders by title and role in the decision process, along with their needs and expectations
• a grid to guide you in the creation of a stakeholder engagement plan
• tips for avoiding stumbling blocks to success