Startups in health tech, med tech, biotech, food tech, and healthcare services face a constant challenge: How do you build a brand while urgently needing to fill your pipeline? Can you really do both?
The short answer: Yes. And you have to.
In this clip from our video series, Up and to the Right, we tackle this conundrum head-on. Many startup founders and executives fall into the trap of thinking brand and pipeline are separate priorities. But we believe marketing exists in service of sales—and in B2B startups and scale-ups, growth is the ultimate goal. Investors measure it, teams chase it, and success depends on it.