Creating relevance and traction for a food tech scale-up
How Health Mavens Food-Tech Foundry helped a high-impact scale-up grow from zero presence to successful exit.
Success mapping: the proven framework that keeps businesses focused and winning
Too many startups and scale-ups set intentions for rapid growth without a clear path to get there. We’ve found, if you don’t define success in actionable, data-driven terms, teams waste time chasing siloed priorities.
How to build a B2B brand platform for your world-changing idea
A strong Brand Platform is the foundation for fast growth and long-term success. Without it, you’re constantly reinventing the wheel. With it, you have a clear, repeatable story that attracts customers, investors, and partners.
B2B stakeholder mapping: a strategic approach for business growth
A structured Stakeholder Mapping strategy allows you to identify, prioritize, and engage everyone who has a stake in the purchase decision of your world-changing product or service -- ensuring you don't overlook key buyers.
Building a foundation and accelerating growth for a biopharma startup
How Health Mavens navigated the urgency of brand building and pipeline growth to bring visibility to this groundbreaking startup.
Brand vs. pipeline: the startup dilemma you can’t ignore
Can startups actually build a brand while also addressing the urgent need to build a pipeline?
From one-of-many to a leader in remote care
How a competitive brand position and relevant value propositions moved this health tech startup from slow growth mode to market success.
Fem Tech
How a partnership between female-led companies uncovered the decision-making and buying power of an overlooked health and wellness market segment.
Health Tech
How a right-sized market research program opened up multiple avenues for customer outreach, nurturing and conversion.
From chaos to clarity: Using research to make winning business decisions
While many companies claim to be data driven, if you dig way back to the origin of major business decisions, most are the product of everything but data.